EDEN
(Dental practice)
CLIENT
Eden —
Dental practice
INDUSTRY
Medical
SKILLS
Branding,
Lettering
YEAR
2024
Art Direction & Branding for the dental practice Eden in Toulon, France.
With the intent to revitalise its identity, the dental practice Eden sought a vibrant rebranding strategy to complement its newly envisioned interior design, and encapsulate their dedication to innovation and excellence in dental care.
Drawing inspiration from the original logo of Eden—an art-deco cinema from the 30’s—we crafted a fresh logo with custom lettering, infused with vintage charm.
The minimalist design and sleek lines pay homage to the past while embracing modernity, while the appointment cards have been thought out to reflect the beauty of Eden’s historical location, as a nod to movie tickets from the 30’s.
Additionally, the pictogram—which the shape is extracted from the letter E—representing a jawline in profile, elegantly captures the art deco vibe and authenticity of Eden's roots.
CLIENT
Eden —
Dental practice
INDUSTRY
Medical
SKILLS
Branding,
Lettering
YEAR
2024
EN
FR
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